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Video marketing for businesses

Online video styles for businesses: Which should you use? (free e-Book)

There are many different online video styles for businesses, so which one should be used and how? Before we get to this, we must first acknowledge that online video is here to stay and a content form that must be taken seriously. It’s not going anywhere soon and it’s pretty much become the highest valued form of online content there is. Business of all sizes are embracing online video and realising that video marketing is the easiest way to get […]

The Power of Video Workshop

Don’t fancy watching the Power  of video? Read the transcript below the player instead! If you’re interested in learning more about how to utilize the power of video in for your business, this introduction workshop will provide you with the basics. This workshop is free, but spaces are limited. Registration is therefore required. Want something more advanced? Pre-register for our up coming webinar Transcripts 1 00:00:01,010 –> 00:00:07,560 Everyone is raving about video and how […]

Online video – From video marketing to video sales

When it comes to effectively reaching and expanding your existing client or customer base online, there are a number of methods which can be used. One of those methods, which is currently underused by a great majority, is online video. Although there is great hype about online video, and rightly so, it’s still ineffectively used for conversion. Online video marketing is more than just communicating a message in a pleasant manner; in fact, video marketing, without an […]

Video SEO: How transcripts help rank your videos.

With video becoming more and more important for search engine visibility these days, the use of transcripts on video pages helps in a big way. Search engines robots can’t read or understand the video content itself which is why text needs to be placed on the page where the video player is placed. If you think you’ll be able to score high in search engines without providing any extra content then you’ll be sorely mistaken! To start […]

How effective is video marketing?

How effective is video marketing and what is it about online video that makes it a great storytelling medium? The quote in the image above states 95% of messages presented in video are better retained in comparison to 10% when delivered in text. This statement has, therefore, great impact on how we decide to communicate our business, products, service ideas to our target group. If the majority of people remember more of what’s being said in a video, […]